When I was in the Marine Corps, I was assigned to 2D Marine Division, 2D Light Armored Reconnaissance Battalion. Our unit used light armored vehicles that used wheels instead of tracks. We had several different vehicles that served different functions. The nickname given to the vehicles by crewmen and mechanics was “pigs.” One staff sergeant, however, would put anyone in check calling one of the vehicles a pig. He would go on a tirade about the capabilities of the vehicle, the protection those vehicles provided troops in combat, and the importance of keeping them maintained. He would go on to say that it was important to not only treat the vehicles with respect but to also talk about them with respect. The lesson he taught was that we would treat the vehicles with the same respect we used to talk about them.
We value the people and things in our lives only as much as we talk about and describe them.